Is trust the most important factor in a successful e-commerce business? This paper explores the crucial role of trust in establishing and maintaining customer relationships in the online marketplace. In today’s competitive virtual world, businesses depend on trust to foster loyal and highly satisfied customers. The study focuses on examining the concept of trust within the framework of secure electronic commerce. It delves into the characteristics of trust, its importance in the field of e-commerce, and its contribution to secure online transactions. It analyzes how trust facilitates a safe environment for both businesses and consumers. The paper underscores the need for secure platforms and reliable security measures to reinforce customer trust and sustain successful e-commerce operations. The paper emphasizes that trust is foundational for building strong and enduring relationships in the digital economy. It provides insights into the establishment of secure e-commerce practices, highlighting how cultivating trust with customers is paramount for long-term business success and customer satisfaction.
Given that the journal title is in a non-English language this task was omitted.