Trendy versus effective quality strategies

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Abstract
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Sandholm, Lennart. “Trendy Versus Effective Quality Strategies”. The TQM Magazine, vol. 11, no. 6, 1999, pp. 437-44, https://doi.org/10.1108/09544789910289799.
Sandholm, L. (1999). Trendy versus effective quality strategies. The TQM Magazine, 11(6), 437-444. https://doi.org/10.1108/09544789910289799
Sandholm L. Trendy versus effective quality strategies. The TQM Magazine. 1999;11(6):437-44.
Description

Are you chasing the latest quality fad, or implementing effective strategies? This paper contrasts 'trendy' quality strategies with effective ones, arguing that relying solely on the flavor of the month is insufficient for achieving good results. Instead, the research advocates for hands-on leadership, massive training, market orientation, and quality improvement programs. These four strategies are to be integrated into a strategic plan that results in a culture of total quality. The study identifies five stages of quality culture: dormant, awakening, groping, action, and maturity, and says that most companies rely on "the flavor of the month". The paper emphasizes the importance of a systematic approach to quality, characterized by customer focus, process orientation, participation and empowerment, and continuous improvement. The plan must include commitment from top management, cultural change, improvements, and a systematic approach. Ultimately, the research calls for organizations to move beyond trendy approaches and embrace effective strategies that lead to a culture of total quality. This involves a comprehensive plan encompassing leadership, training, market focus, and continuous improvement, ultimately driving better results.

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Citations Analysis
The first research to cite this article was titled Total quality management and ISO 9000 applications in Turkey and was published in 2001. The most recent citation comes from a 2020 study titled Total quality management and ISO 9000 applications in Turkey . This article reached its peak citation in 2020 , with 2 citations.It has been cited in 4 different journals, 25% of which are open access. Among related journals, the The TQM Magazine cited this research the most, with 1 citations. The chart below illustrates the annual citation trends for this article.
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