Journal of Consumer Behaviour

Title Publication Date Language Citations
Segmenting global markets by generational cohorts: determining motivations by age2004/09/01English133
Marketing social norms: Social marketing and the ‘social norm approach’2012/11/20English128
Opinion leadership in a computer-mediated environment2005/01/01English127
Thrift shopping: Combining utilitarian thrift and hedonic treat benefits2005/06/01English123
A current overview of consumer neuroscience2008/07/01English122
The value increment of mass‐customized products: an empirical assessment2006/07/01English120
Taste lovers versus nutrition fact seekers: How health consciousness and self‐efficacy determine the way consumers choose food products2012/07/01English119
Help me, I'm fat! Social support in online weight loss networks2011/11/01English116
Factors influencing green purchasing behaviour: Empirical evidence from the Lebanese consumers2014/05/01English116
Signaling can increase consumers' willingness to pay for green products. Theoretical model and experimental evidence2019/02/27English116
Cognitive, affective and conative responses to visual simulation: the effects of rotation in online product presentation2008/01/01English114
Children and television advertising: when do they understand persuasive intent?2002/02/01English106
The effects of counterfeiting on consumer search2006/05/01English106
Consumer misbehaviour: an exploratory study of shopliftin2002/06/01English102
Neuroethics of neuromarketing2008/07/01English101
Regulatory focus and preference reversal between hedonic and utilitarian consumption2011/10/05English101
Life events and brand preference changes2003/12/01English101
Tribal aspects of postmodern consumption research: the case of French in‐line roller skaters2001/06/01English101
Investigating the relationship between product involvement and consumer decision‐making styles2006/07/01English96
Consumer knowledge and use of country‐of‐origin information at the point of purchase2004/12/01English95
Peer pressure and poverty: exploring fashion brands and consumption symbolism among children of the ‘British poor’2004/06/01English94
Family decision at the turn of the century: has the changing structure of households impacted the family decision‐making process?2002/12/01English93
Consumer neuroscience for marketing researchers2018/03/01English93
Impact of consumers' corporate social responsibility‐related activities in social media on brand attitude, electronic word‐of‐mouth intention, and purchase intention: A study of Chinese consumer behavior2019/11/01English93
From trash to treasure and beyond: the meaning of voluntary disposition2009/11/01English92
Narratives of ‘green’ consumers — the antihero, the environmental hero and the anarchist2009/01/01English92
Perspectives on consumer decision making: an integrated approach2005/01/01English92
Factors affecting consumers' trust in online product reviews2012/03/01English89
Effect of brand name on consumers' risk perceptions of online shopping2004/09/01English88
Perceived trustworthiness of online shops2008/01/01English88