Journal of Pharmaceutical Marketing & Management

Title Publication Date Language Citations
Medication Use Patterns Among a Noninstitutionalized Urban Elderly Population1993/05/14
New Directions in Pharmaceutical Advertising1993/04/26
Some Comments on Direct-to-Consumer Advertising1993/04/26
The Social Portrayal of People in OTC Drug Advertising1994/06/24
Pharmacy Participation in Third-Party Contracts1989/09/14
Pharmaceutical Advertising1993/04/26
Placing PBMs in Context1998/06/10
The Computer's Role in Medicine1988/03/30
The Benefits of Pharmaceutical Promotion1993/04/26
Pharmaceutical Differentiation Through Quality of Life Measurement1992/03/12
Marketing the Pharmacist's Role in Over-the-counter Drug Product Selection1989/02/13
PROCEEDINGS OF A SYMPOSIUM1989/05/16
The Need for Guidelines About Pharmaceutical Promotions Involving Gifts to Physicians1993/04/26
Predicting Prescribing Intention and Assessing Drug Attribute Importance Using Conjoint Analysis1989/02/13
A Perspective from the Food and Drug Administration1998/06/10
The Influence of Pharmaceutical Technology on Marketing New Drugs and Optimizing Therapeutic Outcomes1996/03/22
EDITOR'S NOTE1996/03/22
The PBM Industry1998/06/10
SPECIAL REPORT1989/02/13
Research Databases for Postmillemium Health Care1996/03/22
Marketing Medicines for Self-Medication1996/03/22
Pharmaceutical Marketing in Lesser Developed Countries1996/03/22
Determinant Attributes in Pharmacists' Drug Product Choice Decisions1992/03/12
Descriptive Analysis of the 15-Year Product Life Cycles of a Sample of Pharmaceutical Products1992/03/12
Effect of Social Support on Role Stress and Organizational Commitment1995/03/24
Statistical Appendix. Private Managed Care1998/06/10
Cost Analysis with Institutional Data1988/03/30
A Comparative Study of Current Medicaid Prescription Reimbursement (MACtEAC) with Prescription Reimbursement Based on a Competitive Market1989/02/13
REGULAR ARTICLES1998/06/14
PBMs of the 1990s1998/06/10