Arts Marketing: An International Journal

Title Publication Date Language Citations
Editorial2013/05/17English
“This theatre is a part of me” contrasting brand attitude and brand attachment as drivers of audience behaviour2014/09/30English
Star quality: celebrity casting in London West End theatres2014/09/30English
Brands in the arts and culture sector2014/09/30English
Exhibitions as sub-brands: an exploratory study2014/09/30English
Editorial2013/10/21English
Changes in the attendance of young adults at jazz events2013/10/21English
Editorial2012/05/18English
The business of live music2011/10/21English
Millennial cultural consumers: co-creating value through brand communities2014/09/30English
Fan Fiction and Copyright: Outsider Works and Intellectual Property Protection2012/10/19English
Corrigendum2012/10/19English
Cultural consumers and copyright2012/10/19English
Content, community, collaboration and copyright: how the social web is key to evolving the publishing industry2012/10/19English
Predicting the future: challenges facing arts marketing in the UK over the next ten years2012/05/18English
A new company descriptor takes us into a new era2011/05/20English
An exploratory investigation into the role of a research and development programme on future craft practice2013/10/21English
I Drum, Therefore I Am: Being and Becoming a Drummer2013/10/21English
Understanding value from arts sponsorship: a social exchange theory perspective2013/10/21English
Why producers of music use discourses of consumption (and why we shouldn’t think that makes them prosumers)2013/10/21English
Sustainable touring: exploring value creation through social marketing2013/10/21English