NOLEGEIN-Journal of Advertising and Brand Management

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Journal Properties
  • Number of Articles
    1
  • Abbreviation
    JoABM
  • e-ISSN
    2581-530X
  • Publisher
    Consortium eLearning Network Pvt Ltd
  • Indian UGC
  • DOAJ (latest)
Description
The NOLEGEIN-Journal of Advertising and Brand Management provides insights on advertising strategies and brand management techniques. Covering brand equity, consumer behavior, and digital marketing, it is structured into three parts: introducing brand management, analyzing various advertising techniques, and discussing the impact. It has the intention of publishing high quality and original articles for building and sharing knowledge in advertising and brand management It publishes the work of professors, researchers, scholars, professionals and students in marketing field. This journal focuses on the analysis of trends to establish standards and best advertising practice that would help in decision making. Aiming to be a leading source of practical information and new research findings, NOLEGEIN-Journal offers a platform for authors to showcase innovations in advertising and branding. Topics for the journal include brand building techniques, consumer psychology, advertising media planning, marketing research, the effective communication strategies, ethical considerations in advertising. This provides the basis for brand managers, advertisers, marketing professionals, researchers to navigate the complexities of the market and to connect with consumers.