Publicuidad

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Journal Properties
  • Number of Articles
    21
  • Abbreviation
    publicuid
  • e-ISSN
    2422-1619
  • Publisher
    Universidad Pontificia Bolivariana
  • Indian UGC
  • DOAJ (latest)
Description
Publicuidad is a peer-reviewed journal exploring the multifaceted world of advertising and communication. Focusing on the strategic and creative aspects, Publicuidad provides a comprehensive platform for researchers, practitioners, and academics to explore the evolving landscape of advertising in the modern era. The journal emphasizes novel theoretical frameworks, empirical investigations, and practical insights applicable to various sectors. The target audience includes professionals in advertising, marketing, public relations, and media studies. The journal provides an in-depth analysis of diverse topics that range from brand strategy and consumer behaviour to advertising ethics and digital advertising technologies. Moreover, Publicuidad focuses on societal implications of promotional activities, showcasing case studies and data-driven findings. Indexed in relevant academic databases, the journal ensures its accessibility to a wide readership and promotes scholarly discussions. It emphasizes diverse voices and global perspectives. Publicuidad is committed to contributing significantly to the advancement of advertising knowledge. The journal advocates for academic rigor and practical relevance, aiming to enhance the effectiveness and ethical standards of advertising worldwide. Furthermore, it supports the growth of advertising as a discipline, encouraging innovation and forward-thinking strategies in the communication domain. By providing unique insights, Publicuidad promotes the best standards and knowledge in advertising practices.