Marketing and Management of Innovations

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Journal Properties
  • Number of Articles
    1
  • Abbreviation
    MMI
  • ISSN
    2227-6718
  • e-ISSN
    2218-4511
  • Publisher
    Sumy State University
  • Indian UGC
  • DOAJ (latest)
Description
Marketing and Management of Innovations is an international scholarly journal focused on disseminating cutting-edge research and practical insights into the realms of marketing strategies and innovation management. The journal aims to bridge the gap between theoretical frameworks and real-world applications, providing valuable guidance for researchers, practitioners, and policymakers. The publication explores a wide range of topics, including but not limited to new product development, market entry strategies, technology commercialization, innovation adoption, and the role of marketing in driving successful innovation outcomes. It welcomes contributions that employ diverse methodologies, including quantitative analysis, qualitative case studies, and conceptual frameworks. Drawing expertise from the management sciences, economics, and social sciences, the journal provides a comprehensive perspective on the complex interplay between marketing and innovation. Articles delve into topics like financial economics and corporate finance to give insights into international business and strategic planning. The journal aims to foster a global dialogue on marketing and innovation, featuring research from various cultural and economic contexts. It offers insights relevant to both established firms and entrepreneurial ventures, contributing to the advancement of knowledge and practice in this dynamic field. Authors are encouraged to submit their original work, contributing to the journal's mission of shaping the future of marketing and innovation management.