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Journal Properties
Number of Articles
51
ISSN
2044-2084
Publisher
Emerald
Indian UGC
DOAJ (latest)
Description
Arts Marketing: An International Journal focuses on the application of marketing principles to the unique challenges and opportunities within the arts and cultural sector. It provides a platform for researchers and practitioners to share strategies for engaging audiences, building brands, and promoting arts organizations.
This journal covers topics such as digital marketing, audience development, brand management, fundraising, and the use of technology in the arts. It also addresses issues related to cultural tourism, arts education, and the social impact of arts initiatives. Indexed in databases, it's an essential resource for arts administrators, marketing professionals, and cultural policymakers.
By promoting dialogue and knowledge sharing, Arts Marketing: An International Journal aims to enhance the effectiveness and sustainability of arts organizations worldwide. Submit your research and help advance innovative marketing practices in the arts.