Direct Marketing: An International Journal

Show Articles
Journal Properties
  • Continued as
    Journal of Research in Interactive Marketing
  • Language
    English
  • Number of Articles
    72
  • ISSN
    1750-5933
  • Main Publisher
    Emerald Publishing
  • Publisher
    Emerald
  • Indian UGC
  • DOAJ (latest)
Description
Direct Marketing: An International Journal is a scholarly publication dedicated to advancing the understanding and practice of direct, database, and interactive marketing. With a global perspective, it examines the latest trends, strategies, and technologies shaping the field. The journal offers in-depth analysis of customer relationship management, personalization, data analytics, and multichannel marketing. A key focus is on how direct marketing techniques are evolving in the digital age, with an emphasis on social media, mobile marketing, and e-commerce. Targeting marketing professionals, researchers, and academics worldwide, the journal explores the effectiveness of various direct marketing approaches and their impact on consumer behavior. It provides insights into segmentation, targeting, and positioning, as well as the ethical considerations surrounding data privacy and marketing practices. Direct Marketing: An International Journal serves as a platform for sharing innovative ideas and best practices. Readers are invited to contribute to the ongoing conversation by submitting original research, case studies, and conceptual articles. The journal strives to provide a valuable resource for those seeking to enhance their understanding of direct marketing and its role in today's dynamic marketplace. Its commitment to scholarly rigor and practical relevance makes it an indispensable guide for marketers navigating the complexities of customer engagement.