Journal of Direct, Data and Digital Marketing Practice

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Journal Properties
  • Language
    English
  • Number of Articles
    557
  • Abbreviation
    J Direct Data Digit Mark Pract
  • ISSN
    1746-0166
  • e-ISSN
    1746-0174
  • Main Publisher
    Springer Nature
  • Publisher
    Springer Science and Business Media LLC
  • Indian UGC
  • DOAJ (latest)
Description
Journal of Direct, Data and Digital Marketing Practice explores the evolving landscape of modern marketing, focusing on the integration of data, digital technologies, and direct engagement strategies. This journal provides insights into innovative marketing techniques, data-driven decision-making, and emerging trends shaping the industry. Its primary focus is on the practical application of \u00badvertising\u00a8, \u00bmarketing\u00a8, and \u00business\u00a8 principles in the digital age. The journal covers a wide spectrum of topics including \u00be-commerce\u00a8, \u00bknowledge management\u00a8, and \u00bdirect marketing\u00a8 campaigns. It offers case studies, research articles, and expert opinions, making it a valuable resource for marketing professionals, academics, and business leaders. Indexed in leading business databases, the journal provides global reach and accessibility. The target audience encompasses those seeking to optimize their \u00bistrategy\u00a8 and improve their \u00bifinances\u00a8 through effective \u00bmarketing management\u00a8. Journal of Direct, Data and Digital Marketing Practice aims to foster innovation and best practices in the field. By offering practical insights and cutting-edge research, this journal empowers marketers to drive business growth and build lasting customer relationships. Submit your work and contribute to the evolution of modern marketing.