The Journal of Consumer Behaviour is a leading peer-reviewed journal dedicated to advancing the understanding of consumer behavior in various contexts. This interdisciplinary journal publishes high-quality research that explores the psychological, social, and cultural factors influencing consumer decision-making and behavior. It serves as a valuable resource for academics, marketing professionals, and policymakers seeking to gain insights into the ever-evolving world of consumerism.
Key areas covered include consumer psychology, marketing strategy, advertising, branding, and consumer well-being. The journal also examines the impact of technology, social media, and cultural trends on consumer behavior. Indexed in databases such as Scopus and Web of Science, it has broad social and management science audience.
By publishing cutting-edge research and fostering scholarly debate, the Journal of Consumer Behaviour contributes to the development of more effective marketing strategies, policies, and interventions that promote consumer welfare. It invites submissions that are methodologically rigorous, theoretically grounded, and managerially relevant, advancing knowledge in this dynamic field.