The _International Journal of Market Research_ (IJMR) is a leading scholarly publication dedicated to advancing the understanding and application of market research methodologies. IJMR focuses on innovative approaches, critical analyses, and empirical findings that contribute to the development of marketing theory and practice. It serves as a vital resource for researchers, academics, and industry professionals seeking insights into consumer behavior and market dynamics.
The journal covers a wide range of topics, including market segmentation, consumer insights, branding, advertising, new product development, and international marketing strategies. IJMR also emphasizes the use of quantitative and qualitative research methods, data analytics, and emerging technologies in market research. Indexed in databases such as Scopus and Web of Science, IJMR ensures broad visibility and accessibility of its research.
_IJMR_ welcomes submissions that offer original research, theoretical frameworks, and practical implications for improving market research practices. By fostering rigorous scholarship and disseminating valuable knowledge, the journal aims to enhance the effectiveness of marketing strategies and contribute to business success in a globalized world.