Please log in to save bookmarks. Only registered users can save their favorite pages.
Journal Properties
Number of Articles
320
Abbreviation
J Direct Data Digit Mark Pract
ISSN
1463-5178
e-ISSN
1478-0844
Publisher
Springer Science and Business Media LLC
Indian UGC
DOAJ (latest)
Description
Interactive Marketing delves into the rapidly evolving world of digital engagement and customer-centric strategies. This journal explores the intersection of marketing principles and interactive technology, providing insights into how businesses can effectively connect with their target audience in the digital age. The journal's focus lies in examining the use of digital channels and data-driven approaches to enhance customer engagement and build lasting relationships.
Key topics covered in the journal include marketing management, customer relationship management (CRM), advertising, content strategy, social media marketing, mobile marketing, data analytics, and the latest digital tools and platforms. It highlights practical examples, case studies, and innovative strategies for improving business outcomes.
Targeting marketing professionals, business leaders, academics, and researchers, Interactive Marketing seeks to advance the understanding and practice of effective digital marketing. The journal welcomes submissions that offer novel insights, empirical evidence, and practical applications of interactive marketing concepts. By providing a platform for sharing knowledge and best practices, it aims to drive innovation and improve the effectiveness of digital marketing initiatives.