Journal of International Marketing publishes research in international marketing theory and practice. It seeks to advance marketing knowledge with a global perspective. The journal serves as a resource for academics, practitioners, and policymakers interested in cross-border marketing activities. The first 150 charcaters should provide a clear summary of the journalÂ’s focus
Areas covered include but are not limited to: Export marketing, cross-cultural consumer behavior, global branding, international advertising, and foreign market entry strategies. The journal is indexed in leading databases such as Scopus and Web of Science. The journal's intended target audience are academic and practitioners.
Boost your career by publishing in the Journal of International Marketing. By offering high quality research, the journal serves as a medium for global researchers to showcase their contribution in international marketing and reach a broader audience.