Journal of International Consumer Marketing (JICM) focuses on the behavior of consumers in diverse international contexts. This journal offers insights into how cultural, economic, and social factors influence consumer decision-making, brand preferences, and marketing strategies across different countries and regions. The first 150 characters provide a clear summary of the journalÂ’s focus.
Key areas covered in JICM include cross-cultural marketing, global branding, international advertising, consumer ethnocentrism, and the impact of globalization on consumer behavior. The journalÂ’s articles employ a range of methodologies, both quantitative and qualitative, and are indexed in databases such as Scopus and EBSCOhost.
Marketers, academics, and researchers use JICM to gain a deeper understanding of the complexities of international consumer markets. Submit your research to contribute to the advancement of knowledge in this dynamic field. The journal welcomes innovative and impactful studies that inform marketing practice and strategy on a global scale.