The Journal of Marketing for Higher Education (JMHE) provides a specialized forum for exploring the unique challenges and opportunities in marketing within the higher education sector. JMHE offers insights into how marketing principles can be effectively applied to attract students, enhance institutional reputation, and achieve strategic goals.
JMHE focuses on key topics such as student recruitment, branding, alumni relations, and fundraising. The journal also addresses the impact of digital marketing, social media, and data analytics on higher education marketing strategies. It features empirical research, case studies, and conceptual articles that provide actionable insights for marketing professionals and academic administrators.
JMHE serves as a valuable resource for marketing professionals, enrollment managers, and academic leaders seeking to improve their institution's marketing effectiveness. By promoting innovative strategies and evidence-based practices, the journal contributes to the advancement of marketing within the higher education landscape. Authors are encouraged to submit their research and share their expertise with the JMHE community.