Journal of Pharmaceutical Marketing & Management

Show Articles
Journal Properties
  • Language
    English
  • Number of Articles
    1,044
  • Abbreviation
    J Pharm Mark Manage
  • ISSN
    0883-7597
  • e-ISSN
    1540-8574
  • Main Publisher
    Taylor & Francis
  • Publisher
    Informa UK Limited
  • Indian UGC
  • DOAJ (latest)
Description
The Journal of Pharmaceutical Marketing & Management is a comprehensive resource for professionals and academics involved in the marketing, advertising, and management of pharmaceutical products and healthcare services. It provides cutting-edge research, strategic insights, and practical guidance on navigating the complex landscape of the pharmaceutical industry. The journal focuses on innovative marketing techniques, regulatory compliance, and ethical considerations in promoting pharmaceutical products to healthcare providers and consumers. Key areas covered include pharmaceutical branding, market research, product development, sales strategies, and digital marketing in the pharmaceutical sector. The journal also examines the impact of healthcare policies, pricing strategies, and market access on pharmaceutical marketing. Additionally, it addresses ethical dilemmas and regulatory requirements related to pharmaceutical advertising and promotion. The journal analyzes the impact of technological innovations in religious institutions. The Journal of Pharmaceutical Marketing & Management encourages submissions that offer evidence-based strategies and innovative approaches to pharmaceutical marketing and management. By providing a platform for sharing knowledge and best practices, the journal aims to contribute to the success of pharmaceutical companies and the improvement of patient outcomes. Readers can learn more about the pharmaceutical, dentistry, or community medicine industries and trends.