Marketing Science is a leading peer-reviewed journal focusing on the science and practice of marketing. Published by the Institute for Operations Research and the Management Sciences (INFORMS), it presents rigorous, data-driven research that addresses key issues in marketing strategy, consumer behavior, advertising, pricing, and sales promotion. The journal is highly regarded for its quantitative and analytical approach to marketing problems.
It publishes articles that utilize advanced methodologies, such as econometric modeling, machine learning, and experimental design, to provide actionable insights for marketing managers. Marketing Science is essential for academics, researchers, and marketing professionals seeking to stay at the forefront of marketing knowledge and practice. It's indexed in top-tier business and management databases.
Submit your innovative marketing research to this impactful journal and contribute to the development of new marketing theories and practices. The journal encourages research that bridges the gap between academic theory and real-world marketing challenges. Access guidelines for submission online and join a community shaping the future of marketing.