The Journal of Marketing Management is a leading scholarly journal that explores the dynamic field of marketing. Focused on cutting-edge research and insights, this journal provides a platform for academics and practitioners to delve into the latest trends, theories, and strategies shaping the marketing landscape.
Key topics covered include consumer behavior, branding, marketing strategy, international marketing, and marketing communication. Indexed in major databases such as Scopus and Web of Science, the journal attracts a global audience of marketing scholars, researchers, and industry professionals. It publishes rigorous, peer-reviewed articles that contribute to the advancement of marketing knowledge and practice. The journal welcomes a variety of research methodologies, including quantitative, qualitative, and mixed-methods approaches.
The Journal of Marketing Management serves as a vital resource for those seeking to understand the complexities of modern marketing. It is open to submissions that offer novel perspectives and practical implications for marketing success. Researchers are encouraged to submit their work and contribute to the ongoing evolution of marketing theory and practice, fostering innovation and driving positive outcomes in the ever-changing business world.